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Category Archives: Secret Life of Rural Communities

I Went Looking For America and Found It! – Secret Life of Rural America

Biomass Rules Posted on June 17, 2025 by Mark JennerJune 17, 2025

A good friend invited me to Hutchinson, Minnesota last weekend to celebrate a joyous life event.  Working in the Midwest most of my career, it is often easiest just to drive rather than fly to neighboring states.  Earlier in my … Continue reading →

Posted in economics, firm, policy, production, science, Secret Life of Rural Communities, wealth creation | Tagged biofuels, biomass energy, commercial farming, farmers markets, I went looking for America and found it, Illinois, Iowa, life science, local culture, local infrastructure, Minnesota, Missouri, Peace Corps, Peace Corps Nepal, rural development, Secret Life of Rural America, similar but different, solar, sustainable agriculture, wind | Leave a reply

Growing Your Influence by Rob Clark is a Great Resource!

Biomass Rules Posted on June 6, 2025 by Mark JennerJune 6, 2025

A cool thing happened to me a few years ago.  Rob Clark, of The Tall Family, moved into my community.  At the time, I didn’t know anything about The Tall Family, with billions of views on multiple social media platforms.  … Continue reading →

Posted in economics, education, firm, policy, Secret Life of Rural Communities, wealth creation | Tagged accounting, business, costs, enterprise, Greenville University, Growing Your Influence, Growing Your Influence by Rob Clark is a great resource, how to begin, influencer, marketing, mission, operations management, performance measures, readable, relevant, revenues, Rob Clark, social media, The Tall Family | Leave a reply

Celebrating New Beginnings outside the Fold – Secret Life of Rural Communities

Biomass Rules Posted on May 12, 2025 by Mark JennerMay 12, 2025

For the first time in the last nine years, I participated in Greenville University’s 2025 Commencement Ceremony as a civilian, rather than faculty. Saturday, May 10th, was a glorious day, and so fun to see former colleagues and students and … Continue reading →

Posted in economics, education, policy, Secret Life of Rural Communities, wealth creation | Tagged back row seats, celebrating new beginnings outside the fold, civilian community member, Commencement 2025, faculty, Greenville, Greenville University, Illinois, May 10, passive crowd control, Rob Clark, secret life of rural communities, staff, students, The Lunch Company, thriving community, Tracy Hall | Leave a reply

Unpacking Applied Academic Agribusiness Programs

Biomass Rules Posted on April 3, 2025 by Mark JennerApril 3, 2025

I had the incredible opportunity to build an undergraduate agribusiness program at Greenville University for nearly a decade beginning in 2016.  I have four agricultural degrees from public land grant universities and worked in university research and extension.  But working … Continue reading →

Posted in analytics, economics, education, policy, science, Secret Life of Rural Communities, wealth creation | Tagged accounting, agribusiness management, agribusiness programs, agricultural analytics, agricultural communication, agricultural language, applied agribusiness, business management, community college ag, fluent, four-year ag programs, high school ag, marketing, private business school, public land grant, St. Louis Agribusiness Club, Teaching Learning and Communication (TLC) Section of the Agriculture and Applied Economics Association (AAEA), the Illinois Agricultural Education & FFA Department, unpacking academic programs, unpacking applied academic agribusiness programs | Leave a reply

Local Resource Endowment Comparative Advantages – Secret Life of Rural Communities

Biomass Rules Posted on February 6, 2025 by Mark JennerFebruary 6, 2025

When the benefits of an activity are difficult to put a dollar value on, or monetize, the traditional cost curves don’t tell the whole story.  Total costs are the sum of all the variable costs and fixed costs.  Undervalued community … Continue reading →

Posted in economics, firm, macro, science, Secret Life of Rural Communities, wealth creation | Tagged community assets, comparative advantage, cultural capital, empowering theory, if a tree falls, implicit benefits, implicit costs, junior livestock sale, local resource endowment, local resource endowment comparative advantages in the secret life of rural communities, lower fixed costs, lower total costs, lower variable costs, political capital, secret life of rural communities, social capital, thrift shop, volunteer army | Leave a reply

Discovering the Value of Community – Secret Life of Rural Communities

Biomass Rules Posted on February 5, 2025 by Mark JennerFebruary 5, 2025

What is the value of a local home high school football game? How about the value of a community service organization? When I began my teaching career in undergraduate economics, I also moved back to my ancestorial home, Greenville, Illinois, … Continue reading →

Posted in definition, economics, policy, Secret Life of Rural Communities, wealth creation | Tagged affirming, community, community building, connecting, cultural, discovering the value of community and the secret life of rural communities, discovering value, failing, financial, grit and joy, human, intellectual, natural, physical, political, prevailing, remembering, rural wealth creation, social, the secret life of rural communities | Leave a reply

Grit and Joy of a Rural High School Concert – The Secret Life of Rural Communities

Biomass Rules Posted on December 12, 2024 by Mark JennerDecember 12, 2024

The local high school Christmas Concert was this week.  It was packed.  Hours of practice by the students, hours of extracurricular energy from teachers and staff, mountains of volunteer hours from students and parents, and 90 minutes direct joy from … Continue reading →

Posted in economics, education, policy, Secret Life of Rural Communities, wealth creation | Tagged authentic benefits, business placement, community engagement, difficult-to-monetize, grit, grit and joy of a rural high school concert, information exchange, joy, local demand, local employment, local supply, recognition, rural wealth creation, security, the secret life of rural communities, validation | Leave a reply

The Junior Livestock Sale – a Secret Life of Rural Communities

Biomass Rules Posted on August 6, 2024 by Mark JennerJanuary 4, 2025

The Bond County Fair happens the first weekend in August each year.  A summer highlight is the Junior Livestock Sale.   Once 4-H livestock projects have been completed, the show animals are auctioned off. This year’s sale was last night, 8/5/24. … Continue reading →

Posted in economics, Secret Life of Rural Communities, wealth creation | Tagged community philanthropy, county fair, financial capital, junior livestock sale, market price, rural communities, secret life, social capital, support, the junior livestock sale - a secret life of rural communities, value paid, wealth creation, youth | Leave a reply

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Mark Jenner, PhD
Biomass Rules
Greenville, IL 62246
c. 618.223.9331
e. biomassrules@gmail.com

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Mission Statement:
Providing solutions through the strategic utilization of all kinds of biomass; the development of new markets for food, fiber, and fuels; and streamlining regulations.

bio·mass:
ˈbī-ō-ˌmas. noun. 1 : the unit area or volume of living matter, 2 : plant materials and animal waste used as renewable feedstocks into new processes.

rules:
'rül. 1: noun. 1 : regulations, bylaws or governing procedure, 2: verb. a : to exert control, direction, or influence on, b : to declare authoritatively.

Manure…
is not a four-letter word.

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